7.7 Use Your Newsletter To Drive Traffic!

A great newsletter is another way to capitalize on AdSense. Newsletters arefantastic tools to drive repeat visitors to your pages!

Here's one way to use them: Instead of mailing the entire newsletter, save afew juicy tid-bits for your website and provide a link for your visitors to click.

When subscribers click-through to get the full story, they're likely to clickyour ads. And send you another AdSense bonanza! For example, Prizepot(http://www.prizepot.com) is a contest and sweepstakes site with a new itemeach day. Their free weekly newsletter is sent with a teaser for all the newitems posted that week. In order to find the entry form, you must click thelink in the newsletter. Of course, when you arrive at the destination page,not only do you receive information about the contest, but you are greetedby AdSense ads.

And if that isn’t a good enough reason to start producing a newsletter, itlooks as though Google are also testing AdSense in the newslettersthem selves. They’ve already been doing it for iVillage.com and there’s a goodchance they’ll be extending it to other users soon.

You can either create a newsletter yourself — and mail it using a massmailing system like Intellicontact.com — or you can ask someone to write itfor you. ConstantConversions.com (http://www.constantconversions.com) is a copywriting service that specializes in news letter writing.

You can tell themabout your site and they’ll do it all for you, from concept to inbox. You caneven tell them you want it optimized for AdSense. They’ll know what to do.To start your own email newsletter and auto-responderfor your site, I highly recommend Aweber.com. WithAweber, you can build unlimited lists with unlimited auto responders. That means you can have your list set up to automatically send email to certaingroups at predetermined times. Along with their email broadcast services,Aweber is my first choice for many of my lists.