7.1 Writing Content

AdSense works better than just about every other type of online advertisingfor one simple reason: the ads are relevant to the content on your page.Users click on the ads because they find them interesting.

And they come back and click on them again because they find your contentinteresting.

If your site doesn’t have good content, you’re going to struggle to attractusers and links, and you won’t be able to persuade anyone to come back toyour site.

Having the right content then is crucial to having good revenues withAdSense. It’s also crucial to the relationship you have with Google’s indexingmechanism. Remember, Google is a search engine first and foremost. Their purpose is to provide the web user with the best search results for the termsthey are seeking. If you are providing quality content, you have a greaterlikelihood of having your search results come up higher on the page.

Fortunately, it’s also easier than ever to fill your site with page after page ofsticky content, each of which contains ad units and opportunities to earnrevenue.

The most obvious way to create content is of course to write it yourself.Pick a subject you like and pour your heart out. If you know everything thereis to know about video games, you could set up a site stuffed with reviews,news and walkthroughs, and write all the articles yourself. Your AdSenseunits will give you ads related to gaming and as long as they’re positionedproperly and look right they should give you more than enough revenue tofund your video gaming habit and then some. You can do the same thing forany topic you wanted.

But remember, if you’ve created your site to make money, then writing thecontent yourself means that you’re working for that money. When you countyour revenues, you have to factor in the time and effort it took you to makethose revenues.

That’s one of the reasons that many people look for other, easier ways to getcontent around their ads. (The fact that they just don’t like writing is anothergood reason.) Fortunately, there’s plenty of ways of creating effortlesscontent and some of them are even free.